The Yerevan Biennial

Objectives

We aim to become the most respected contemporary art event in the Country, and one of the most influential in the broader region. As an organization, we thrive to be recognized for high standards of professionalism and a rigorous working ethic. We want to reach out to any sector of the society, but we are particularly committed to youth. Because of the opportunities and scenarios created by the Biennial, we hope that more young persons in the future will undertake a career in the creative industries, becoming active members of the art community and participants in the cultural life of the country. 

It is difficult to estimate/indicate at this stage (no other similar experiments have been attempted in the country, so there are no parameters of reference) how many people we shall reach and engage in/through the digital and physical space. We however aim at:

• Recognition as a trustworthy and respected art organization by the local and international communities and securing their future affiliation. 
• Peer-to-peer and professional recognition (artists, writers and intellectuals, art institutions, academy and schools, art market and galleries, etc.)
• Increase the turnaround of the organization within the first 3 editions by 30%. 
• Secure sponsorship’s and financial support from a diversity of sources to assure resilience. 
• Creating the need for cultural events that position Yerevan and Armenia within the global arena and perspective. Avoid cultural insularity and self-referential validation. 
• Project a positive image of the region and create a brand for the city as a new vibrant, exciting cultural destination with a great quality of life (safe, relatively inexpensive, fun, with personality, gastronomy and wine, etc.)